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News and insights

Agency news, campaign results and what we learn working with creators in iGaming.

News

What's new at Antefluence

Insights

What we've learned
from hundreds of streams

Short, practical notes for iGaming marketers who work with creators.

01

Live streams convert better than posts

A stream is a conversation in real time: the creator answers questions, shows the product and repeats the promo code while viewers are already engaged. That's why a live integration usually beats a single post with the same reach.

02

Choose creators by audience GEO, not follower count

A smaller creator whose audience lives in your licensed markets will bring more depositing players than a big channel with viewers from everywhere. Always ask for the audience breakdown by country.

03

Measure CAC, not views

Views and CPM look nice in a report, but the budget decision should rest on what a paying player costs you. Track every creator through their own link or promo code from day one.

04

Series beat one-offs

Audiences trust a brand they see again and again on the same channel. A series of integrations with one creator usually outperforms the same budget spread across many single placements.

05

Compliance comes first

Advertising rules for gambling differ from GEO to GEO: age gates, disclaimers, banned wording. Build them into the brief before the creator goes live - fixing it afterwards costs more.

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